Rewriting The Narrative
Articles on the evolution of patriarchy in age of social media and the archetypes of men that come from it.
Digital Patriarchy
Traditional gender inequalities continue to persist online through creators taking advantage of social media algorithms by engaging with misogynistic content for clicks
The Soft Boy
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The Machismo
An overly reinforced representation of traditional masculinity associated with the ideas of strength, dominance and emotional toughness
The Casanova
According to UMA Libraries (2024), this archetype likes to pursue multiple romantic partners without commitment, using sexual conquest as a means of affirmation